Katelyn Bourgoin is a trailblazer in the area of customer-focused research. Steeped in the experience of closing down her tech start-up, she is on a mission to teach effective customer research to entrepreneurs and other marketers.

Katelyn is engaging, practical, and super knowledgeable on so many things. Join us as Katelyn shares that knowledge, explaining ‘Jobs to be Done’ and how McDonald’s used it to increase their milkshake sales, beach head content, and where true customer clarity comes from.

Clay Christensen video we talk about: 

Understanding the Job

Sign up for Buyer Psychology email:www.katelynbourgoin.com

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About Wendy Brookhouse 

For more than a decade, Wendy has helped people get to their financial goals faster and easier. Since earning her first ten cents, and leveraging every penny (back when there were pennies) she realized how to make the most of it.

Her dime-savvy mentality has been put to great use as the founder of Black Star Wealth™, as she's learned how to build a business from the ground up while simultaneously creating powerful financial tools such as the One Number Solution™ and One Number Solution for Business™.