In this episode you’ll find out why not charging enough can mean you are losing customers and the secret ingredient of choosing the right price.
Discussed in this episode:
- Your price tells your customers if they are for you
- People who like your lower price may not be your best customers
- Value-based or hourly-based pricing, which is best.
- Your price is too low if you have plenty of customers, but you aren’t making enough
- Fixed costs and variable costs
- Cost of Goods Sold (CoGS)
- The difference between revenue and income
- Three legs of price – the 3rd will surprise you
Links:
Delight With Price article https://www.linkedin.com/pulse/delight-price-frances-schagen/
Be Your Own CFO newsletter on Linked In https://www.linkedin.com/newsletters/be-your-own-cfo-6869009567674712064/
FREE Be Your Own CFO course https://damp-paper-4668.ck.page/bto-cfo