The Riches are in the Niches – as business owners we have probably heard this saying a number of times. My guest Mark Chyz, President of CM2 Media. He niches in a couple of ways, but one of the most interesting is by psychographic markers. He also keeps a list ranking his clients – a fascinating exercise. Some of the other roads we go down are:
- SEO vs SEM
- Why you should start with Strategy
- Cost of Client Acquisition
- Setting your marketing budget and how often
- How to interview for a marketing agency
Mark’s 11 years of being a business owner shine through this episode and I just love how he gets his confidence!
