My guest this week is Diana Lidstone. Diana has been building businesses for over 4 decades. She started with her own and then transitioned into helping women in service based industries as a Strategic Marketing and Growth Catalyst. Her engaging style is captivating – as are the subjects we cover:
- The advantages of technology and mentors
- The components of an irresistible program
- What is an up sell and down sell
- Why it is important to simplify the number of offers you have
- The importance of differentiation
- Why you may not need social media in your marketing.