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My guest this week is Diana Lidstone. Diana has been building businesses for over 4 decades. She started with her own and then transitioned into helping women in service based industries as a Strategic Marketing and Growth Catalyst. Her engaging style is captivating – as are the subjects we cover:

  1. The advantages of technology and mentors
  2. The components of an irresistible program
  3. What is an up sell and down sell
  4. Why it is important to simplify the number of offers you have
  5. The importance of differentiation
  6. Why you may not need social media in your marketing.

www.dianalidstone.com

About Wendy Brookhouse 

For more than a decade, Wendy has helped people get to their financial goals faster and easier. Since earning her first ten cents, and leveraging every penny (back when there were pennies) she realized how to make the most of it.

Her dime-savvy mentality has been put to great use as the founder of Black Star Wealth™, as she's learned how to build a business from the ground up while simultaneously creating powerful financial tools such as the One Number Solution™ and One Number Solution for Business™.

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