October 6, 2022

In this episode you’ll find out why not charging enough can mean you are losing customers and the secret ingredient of choosing the right price.

Discussed in this episode:

  • Your price tells your customers if they are for you
  • People who like your lower price may not be your best customers
  • Value-based or hourly-based pricing, which is best.
  • Your price is too low if you have plenty of customers, but you aren’t making enough
  • Fixed costs and variable costs
  • Cost of Goods Sold (CoGS)
  • The difference between revenue and income
  • Three legs of price – the 3rd will surprise you


Delight With Price article https://www.linkedin.com/pulse/delight-price-frances-schagen/

Be Your Own CFO newsletter on Linked In https://www.linkedin.com/newsletters/be-your-own-cfo-6869009567674712064/

FREE Be Your Own CFO course https://damp-paper-4668.ck.page/bto-cfo

September 21st

Learn How To Double Your Prices In 20 Minutes

Buying the right products, having the right product to sell and the right strategy to market it – these are all important for your success, of course. However, come to this workshop and find out there is so much more to financial success for you. What Monica teaches is not “woo woo” either; it’s based in science.

Join the From Bottleneck to Breakthrough Entrepreneurial Challenge

We will walk you through exactly how my clients have increased the value of their business and revenue so that they can spend more of it performing in their genius zone, make more money and build a more valuable company. 

Starting on May 6-10 at 11 AM ET daily:

Day 1: Design Your Ideal Day

Day 2: Unlock Your Genius

Day 3: Master Letting Go

Day 4: Leverage Your Time Blueprint

Day 5: Build Momentum

Wendy Brookhouse

Wendy Brookhouse


Wendy has been getting people to their financial goals faster and easier than before for over a decade. She has known what it’s like to control cash flow from childhood, where her first job was raking blueberries for ten cents a pound.