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In this episode you’ll find out why not charging enough can mean you are losing customers and the secret ingredient of choosing the right price.

Discussed in this episode:

  • Your price tells your customers if they are for you
  • People who like your lower price may not be your best customers
  • Value-based or hourly-based pricing, which is best.
  • Your price is too low if you have plenty of customers, but you aren’t making enough
  • Fixed costs and variable costs
  • Cost of Goods Sold (CoGS)
  • The difference between revenue and income
  • Three legs of price – the 3rd will surprise you

Links:

Delight With Price article https://www.linkedin.com/pulse/delight-price-frances-schagen/

Be Your Own CFO newsletter on Linked In https://www.linkedin.com/newsletters/be-your-own-cfo-6869009567674712064/

FREE Be Your Own CFO course https://damp-paper-4668.ck.page/bto-cfo

Webinar:

3 Key Decisions You Need To Make To Thrive As A Business Owner During A Recession

Discover real actionable tips and strategies that you can implement in your business immediately to ensure the strongest return during and after a recession.

About Wendy Brookhouse 

For more than a decade, Wendy has helped people get to their financial goals faster and easier. Since earning her first ten cents, and leveraging every penny (back when there were pennies) she realized how to make the most of it.

Her dime-savvy mentality has been put to great use as the founder of Black Star Wealth™, as she's learned how to build a business from the ground up while simultaneously creating powerful financial tools such as the One Number Solution™ and One Number Solution for Business™.

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