July 13, 2023

Selling your business is a significant decision that requires careful planning and strategic thinking. It’s not as simple as putting up a “For Sale” sign and waiting for offers to roll in. The process involves several steps, from assessing the value of your business to preparing all necessary documents. This blog post will guide you through five crucial things you need to do before selling your business.

Selling your Business - Business For Sale Sign

1. Understand the Value of Your Business

Before you even consider selling your business, it's essential to understand its true value. This step involves more than just looking at your current profits or revenue or what you feel. One of the financial behavioral heuristics that could come into play is the Endowment Effect - where you naturally think your business is worth more than similar ones.

Hiring a professional appraiser can be beneficial in this regard. They can provide an unbiased assessment of your business's worth based on a comprehensive analysis of its financial health, assets, liabilities, and other relevant factors.

Understanding the value of your business is not only crucial for setting a realistic selling price (which is one of the biggest reasons that transactions fall apart) but also for negotiating effectively with potential buyers.

2. Prepare Your Financial Statements

When selling your business, prospective buyers will want to look at your financial records closely. These documents provide insights into the financial health and profitability of your business.

Ensure that all financial statements - including income statements, balance sheets, cash flow statements - are up-to-date and accurately reflect the state of your business. If necessary, hire an accountant or financial advisor to help you organize these documents in a way that is easy for potential buyers to understand. Having a third party accountant verify the validity of your numbers can be very beneficial.

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3. Improve Your Business Operations

Before you start marketing your business for sale, take some time to review and improve its operations where possible. This could involve streamlining processes, reducing costs or increasing efficiency in certain areas. Also, making sure that your business is not too dependent on you being involved every day. Ensuring your products and services are simple, easy to understand and sell and are properly priced can be a game changer when it comes to how valuable your business is.

Improving operations can make your business more attractive to potential buyers by demonstrating its profitability and growth potential. It also provides evidence that the company is well-managed and capable of thriving under new ownership.

Business For Sale - Transition Planning

4. Develop a Transition Plan

A transition plan outlines how the change in ownership will occur after selling your business. It includes details about transferring responsibilities to the new owner, training staff members on new procedures if necessary, and ensuring continuity in customer service during the transition period.

Having a clear transition plan can ease potential buyers' concerns about taking over the company and help ensure a smooth handover process once the sale is completed.

5. Build an Advisory team

Selling a business involves various legal considerations such as contracts, tax implications, and regulatory compliance issues. Therefore it's advisable to seek legal and accounting advice early on in the process.

A lawyer with experience in mergers and acquisitions can guide you through these complexities ensuring that all legal requirements are met while protecting your interests throughout the sale process.

You should also consider adding your Financial Planner to the mix so that the appropriate plan are putting into place for minimizing taxes and maximizing the proceeds.

In Conclusion

Selling your business is not an overnight decision; it requires careful planning and preparation over time. By understanding the value of your company, preparing accurate financial statements, improving operations where possible developing a clear transition plan and seeking legal advice early on – you can position yourself for successful negotiations with potential buyers while minimizing risks associated with this significant transaction.

Remember that every step taken towards preparing for sale increases both buyer confidence as well as potentially enhancing the final sale price – making it worth every bit of effort invested into this crucial phase.

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Wendy Brookhouse

Wendy Brookhouse


Wendy has been getting people to their financial goals faster and easier than before for over a decade. She has known what it’s like to control cash flow from childhood, where her first job was raking blueberries for ten cents a pound.